At Maison Frida, we make quality garments that last, that can be repaired, that are timeless and therefore can be handed down, from one kid to the other.
Some parents will say, that they prefer buying cheap clothing for their kids, knowing that their kids will outgrow the clothes in 6 months!
This line of thought results in overconsumption of clothes, which end up in landfills, and an exhaustion of natural resources.
We have to re-think our way of consuming.
You can take a look at this video from the Ellen MacArthur Foundation. Their mission is to accelerate the transition to a circular economy.
We truly believe that the circular economy is the solution to leave a livable planet to the next generation and we want to be a part of that primordial movement.
Are you in?