Re-Think Progress: The circular Economy – Maison Frida

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Fighting for a #plasticfree future

Behind our cute collab with Pipapo, we want to sensitize people about plastic pollution in our oceans.  Anna, the talented artist behind Pipapo created 4 birch pins with animals directly affected by the plastic pollution: Starfish, Seagull, Lobster and Pufferfish. When we think about ocean pollution, we think first of bottles, plastic bags and straws but the fashion industry is also responsible. Textiles are a large source of micro plastic pollution. Mostly, this comes from microfibers that shed from our synthetic clothing.  "ONE SYNTHETIC FLEECE JACKET RELEASED AS MANY AS 250,000 PLASTIC MICROFIBERS WHEN MACHINE WASHED." (source: 5 Gyres) Sometimes synthetic fabrics are pretty much unavoidable -  with swimwear for example. In those cases, it's recommended hand washing. If you want to learn more about plastic...

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Be part of the Fashion Revolution!

On April 24 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. There were five garment factories in Rana Plaza all manufacturing clothing for big global brands. The victims were mostly young women. Since then, people from all over the world have come together to use the power of fashion to change the world.1 Now, it's all about simplicity and transparency for the consumer. At Maison Frida, we chose to produce fewer products and propose just two collections per year. We want to be transparent and ethical, so we chose to collaborate with local & small vendors to source and produce our clothes. This enables us to keep track of who...

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Re-think Progress: The Circular Economy

At Maison Frida, we make quality garments that last, that can be repaired, that are timeless and therefore can be handed down, from one kid to the other. Some parents will say, that they prefer buying cheap clothing for their kids, knowing that their kids will outgrow the clothes in 6 months! This line of thought results in overconsumption of clothes, which end up in landfills, and an exhaustion of natural resources. We have to re-think our way of consuming.  You can take a look at this video from the Ellen MacArthur Foundation. Their mission is to accelerate the transition to a circular economy. We truly believe that the circular economy is the solution to leave a livable planet to the next generation and we want to be a...

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