Fighting for a #plasticfree future

Behind our cute collab with Pipapo, we want to sensitize people about plastic pollution in our oceans. 

Anna, the talented artist behind Pipapo created 4 birch pins with animals directly affected by the plastic pollution: Starfish, Seagull, Lobster and Pufferfish.

When we think about ocean pollution, we think first of bottles, plastic bags and straws but the fashion industry is also responsible. Textiles are a large source of micro plastic pollution. Mostly, this comes from microfibers that shed from our synthetic clothing. 

"ONE SYNTHETIC FLEECE JACKET RELEASED AS MANY AS 250,000 PLASTIC MICROFIBERS WHEN MACHINE WASHED." (source: 5 Gyres)

Sometimes synthetic fabrics are pretty much unavoidable -  with swimwear for example. In those cases, it's recommended hand washing.

If you want to learn more about plastic pollution in general and how to act to reduce your plastic use, take a look at 5 Gyres website.

5 Gyres is an amazing institute with a vision of a world free of plastic pollution. Their mission is to empower action against the global health crisis of plastic pollution through science, education, and adventure

If we focus on plastic fashion, 5 Gyres recommend to act by:

• Refuse to buy Elastane, Polyester, Polyamide, Nylon, Viscose, Lycra, Spandex, and materials made from recycled plastic waste, like PET (polyethylene terephthalate).
• Especially avoid acrylic fabrics, which are particularly harmful and can release as much as 700,000 microfibers during the lifecycle of one item of clothing.
• If you do own synthetic fabrics, wash them less.
• If you’re buying a new washing machine, choose a front loader—the Patagonia study found it releases less microfibers.
• If you already own a washing machine, consider installing a microfiber filter. It can’t catch everything, but it can help.
• Keep your lint filter clean so that the microfiber particles that it captures end up in the trash, not the air.

At Maison Frida, we want to act for a #plasticfree world. We only source natural and sustainable fabrics like cotton, linen or hemp.